many more IIT in India

For many years IITs have been opposed to the idea of having many more Indian Institute of Technology (IITs) but this year humane resource department has won and we will have many more IITs. I am personally supporting this idea of having more IITs but if they can manage the standards of original IITs. They should not be for the sake of having more numbers.
Many people oppose this idea by arguing that it will dilute the brand name of IITs. I do not agree on this. I would like to compare this mass education in some of the big schools in the west. For example, Harvard, INSEAD and LBS takes thousands of MBA students each year but their name has not dilute by having more student. I think it has only help them by having more alumni.
For the IITs new strategy should be to build brand for themselves. For example, one IIT can say they are very good in computer science and the other can say they are good in nuclear science and the other one in civil engineering. All of them can not be good in all the subjects. they need to create niche for themselves and should not be bothered by more IITs. They have good faculty and there is a sizable alumni network to support them.
I think a new era has started in the history of IITs and they will emerge more stronger once they realize that they have to live with this reality. Good luck to them.